Ideas are easy. Consistency is harder.
CONTENT, MARKETING & CREATIVE DIRECTION
I partner with growing brands and creators to turn scattered ideas into clear, cohesive, and sustainable content systems that drive growth.
You’ve found success. Now what?
What got you here—your ideas, your creativity, your willingness to just figure it out—was enough to build momentum. But as things grow, everything starts to feel more scattered, inconsistent, or difficult to sustain.
Your original systems aren’t keeping up. The structure isn’t there. The industry is changing faster than you can keep up with. And what once felt exciting starts to feel like a burden.
Maybe you’re full of ideas, but don’t have a clear way to execute them. Maybe you’ve run out entirely. Either way, it’s hard to know what to focus on—or how it all connects back to real growth.
What you need isn’t just more AI-generated content or marketing. You need nuanced clarity, specific direction, and a system that actually works with your real life—along with a partner who can help you build and sustain it.
CLARITY CONSULTATION
For brands and creators who have some success—but can’t seem to get to the next level.
I review your content, systems, messaging, and digital presence to identify what’s working, what’s keeping you stuck, what’s unclear, and where things are getting lost in translation.
THIS INCLUDES:
Clear direction on your brand voice and messaging
Prioritized action items to optimize profitability
A plan to build the systems needed to support your next stage of growth
Starting at $1,000
Services
CONTENT SYSTEM BUILD
For brands and creators ready to scale their content system for long-term, sustainable growth.
I build out a clear, usable content plan where everything—from your brand voice to your website and email—works together in one, seamless system.
THIS INCLUDES:
Refined brand messaging and voice guidelines
Built-out content assets, such as email sequences, websites, or social templates
Systems and calendars that keep your content aligned and consistent (training included before handoff)
Starting at $2,500
ONGOING PARTNERSHIP
For brands and creators who want a long-term creative and strategic partner.
I work alongside you to strategize, create, and refine your content—adapting as your business grows and your needs evolve.
This includes:
Strategic input and collaboration as ideas, projects, and challenges come up
Regular content creation and project-based deliverables
Clear direction on what to focus on next as your content and business grow
Starting at $1,500/month
ADDITIONAL PROJECT WORK
For more focused needs, I take on a limited number of standalone projects—often alongside or following larger strategy work.
These typically include focused builds such as email sequences, website builds, or campaign support. Each project is approached with the same strategic lens, so it aligns with your broader content and messaging.
Projects are scoped based on complexity and typically start at $1,200.
“Before Joy started working with us, our marketing felt overwhelming and chaotic with a steady diet of disorganized.
Since she’s come on board, there’s been an injection of structure and tech-savvy creativity into our brand. Joy makes things feel EASY. She carries herself with ease and brings an unprecedented combination of tech “knowhow” and poetic creativity to the party. We love working with Joy!”
—James Lowe, aka “Coach Ballgame”
Proven Results
My expertise lies in connecting creativity, strategy, and execution— generating ideas into excellent, effective content.
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The problem:
A lifestyle creator was overwhelmed by the volume of content across social, YouTube, and Substack. Publishing was inconsistent, and engagement and revenue—especially on Substack—were declining.The solution:
Conducted a content audit to identify the highest-impact opportunity for growth, then developed a clear Substack strategy and publishing rhythm for both free and paid content. Supported ongoing ideation and implemented a more effective paywall structure.The result:
Subscriptions stabilized quickly and began growing, reversing a period of decline. Projected Substack revenue increased by over 60% in just three months. -
The problem:
A baseball coach and influencer was launching an online course. Despite a large social following and strong in-person success, there was no consistent email strategy or clear path to promote the course. The client also felt hesitant to delegate their unique voice.The solution:
Developed and wrote a weekly email newsletter designed to reflect the client’s signature “edutainment” style. Created recurring segments—including a playful “joke of the week”—to build consistency, strengthen audience connection, and make the content both engaging and recognizable.The result:
Doubled revenue from new course participants within 90 days of launching the newsletter. -
The problem:
A high-end kitchen cutlery brand with a strong in-person presence and loyal customer base had a limited and inconsistent digital footprint. Social media was underdeveloped, online sales were minimal, and email marketing was infrequent.The solution:
Conducted a full audit of both in-person and digital marketing efforts to identify gaps and opportunities. Developed a refined brand positioning centered on legacy—highlighting craftsmanship, longevity, and a meaningful connection to dog rescue.Worked alongside the team to bring this positioning to life across the business, including:
updated visual identity and brand direction
refined messaging and voice guidelines
a rebuilt Shopify website
new product photography and rewritten product descriptions
implementation of email marketing systems and sequences
social media strategy
The result:
While the project is ongoing, early results include new revenue generated through consistent email marketing and a significantly more cohesive, elevated brand presence. The updated positioning has also created stronger internal alignment, with the client excited and inspired to lean into the brand’s legacy-driven identity.
“Before my consultation with Joy, I was feeling frustrated and scattered as I tried to consider what strategies needed to be employed to counter the stagnation.
After the consultation, I felt much more focused in terms of thinking about my current and potential audience and how we could best cater to their needs.”
—Derrick Weston, host of “The Green Lectionary”
About
Creativity | Strategy | Execution
Most of the clients I work with have incredible ideas and drive that have earned them success. But over time, those ideas become harder to keep up with. The original systems can’t keep up with growth. There’s a vision, but no clear way to execute it sustainably. Growth starts to rely on working harder and faster… until that’s no longer possible.
That’s where I come in.
I specialize in taking complex ideas and overwhelming content demands and turning them into clear, sustainable systems.
As an experienced writer and designer, I can step into your voice and style so the content we create together feels natural, aligned, and consistent.
As a project manager, I can structure rhythms of sustainable creation that give you time, energy, and joy back into your life.
Alongside my decades working in creative communication, I’m now completing a Master’s degree in Digital Marketing, bringing both creative and strategic knowledge and experience to my work.
I’m a mother of two and live near the beach in Southern California. My approach is collaborative and flexible—well-suited for founders and small teams who want both thoughtful strategy and hands-on execution. I do my best work with brands that value creativity, clarity, and a bit of personality in how they show up.
Think we’d make a good team? Fill out the contact form below.
Get in touch
If you’re looking for clarity, structure, and creative direction in your content, I’d love to hear more about what you’re working on.
Share a bit about your brand, where you’re at, and what you’re looking for, and I’ll reach out with next steps.
Testimonials
“I’m so grateful for my time working with Joy.
Over the course of a year she helped me strengthen my email marketing and social media, revamped my website and put systems of organization in place. This gave me back both time and creative energy. I would absolutely recommend her support to anyone who wants more clarity, consistency, and ease in their business.”
—Rebecca Picker, Owner of Studio Sprout
“As a podcaster, I was drowning in all the other stuff associated with my podcast — social media, Substack, sending regular emails to my list.
Bringing Joy on board completely solved all of those problems. She has taken things off my plate that I simply could not have handled on my own. In addition, I found Joy to be a highly engaged, highly intelligent mind with which to collaborate and discuss tough questions—an invaluable resource for the solo creative. Joy is highly competent and a delight to work with!”
—Dr. Dan Koch, Host of Religion on the Mind podcast